ABOUT THE CAMPAIGN

No one is too young for Colorectal Cancer, a form of digestive cancers. The incidence of digestive cancers in those under 50 has surged 80% in the last three decades. This is not okay.

That is why, to mark the European Colorectal Cancer Awareness Month (ECCAM) 2025, we want to make CRC impossible to ignore.

Here’s how!

Michael

Marcos

Mila

Andi

Four incredibly resilient patient ambassadors have come forward to share their powerful, raw and unfiltered stories on our social media channels. They are boldly owning the 🍑 emoji to grab attention and to show that CRC doesn’t wait but early intervention can save lives.

WHAT EVERYONE SHOULD KNOW ABOUT COLORECTAL CANCER

Colorectal Cancer (CRC) Can Affect Anyone: CRC isn’t just for older individuals. Some of the patient ambassadors featured in this campaign were first diagnosed in their 30s.

Know Your Risks: Factors like age, family history, lifestyle choices, and even environmental exposures can increase your risk.

Symptoms Are Often Hidden: Though you should know the common symptoms, it is possible for CRC to show no symptoms in its early stages, which is why regular screenings, and being aware of changes in your body, are so important.

Prevention is Possible: Lifestyle choices can prevent over half of CRC cases. Learn about how to reduce your risks.

Early Detection Saves Lives: The 5-year survival rate for early-diagnosed CRC is 90%. Early detection is vital, yet many are diagnosed too late.

Screening Matters: If you’re at higher risk, talk to your doctor about when and how often you should be screened. Timely screening can lead to earlier intervention and better outcomes.

By spreading awareness, encouraging screenings, and promoting healthy lifestyle changes, ECCAM aims to reduce the impact of CRC across Europe.

Because of course #🍑IYKYK

Digestive Cancers Europe

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